Privacy Policy
Effective Date: September 4, 2026
Last Updated: September 4, 2026
TrueAnchor Group, LLC (“TrueAnchor Group,” “TrueAnchor,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website, complete an assessment or form, schedule a consultation, communicate with us, or otherwise interact with our services.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from service providers that support our business.
Information You Provide
Depending on how you interact with us, we may collect:
Name
Email address
Telephone or mobile number
Company or organization name
Job title or role
Information submitted through contact, scheduling, inquiry, or assessment forms
Responses to the Executive Execution Risk Diagnostic or similar assessments
Communications you send to us
Meeting or appointment information
Information provided in connection with consulting, workshops, advisory engagements, or other professional services
Billing and transaction information when applicable
Please do not provide confidential, proprietary, sensitive, or regulated information through general website forms unless specifically requested by TrueAnchor Group.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain technical and usage information, such as:
IP address
Browser type
Device type
Operating system
Pages viewed
Referring and exit pages
Dates and times of visits
General geographic information
Website interactions
Cookie and similar technology identifiers
We may use cookies, pixels, analytics tools, and similar technologies to operate the website, understand usage, improve performance, and measure the effectiveness of our communications.
2. How We Use Information
We may use personal information to:
Operate, maintain, and improve our website
Respond to questions, inquiries, and requests
Schedule consultations and meetings
Provide assessments, diagnostic results, reports, or requested resources
Evaluate prospective client needs
Deliver consulting, advisory, workshop, transformation, and fractional leadership services
Communicate regarding appointments, engagements, services, and business relationships
Send informational or marketing communications where permitted by law
Personalize and improve the user experience
Analyze website performance and engagement
Maintain security and prevent fraud, abuse, or unauthorized activity
Maintain business and administrative records
Enforce our agreements and policies
Comply with legal, regulatory, tax, accounting, and contractual obligations
Establish, exercise, or defend legal claims
We may also use information in aggregated or de-identified form for analytics, research, business planning, and service improvement.
3. Email Communications
If you provide your email address, we may use it to respond to your inquiry, provide requested materials, communicate regarding services, and, where permitted, send relevant business or marketing communications.
You may unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us.
Transactional or service-related communications may continue even after you unsubscribe from marketing communications when reasonably necessary to provide requested services or administer an existing business relationship.
4. SMS and Mobile Messaging
If you expressly consent to receive text messages from TrueAnchor Group, we may send messages relating to inquiries, appointments, requested information, client communications, or other purposes described at the time you provide consent.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to a message. You may reply HELP for assistance.
Consent to receive marketing text messages is not a condition of purchasing any goods or services.
We do not sell or rent mobile telephone numbers.
Mobile information, SMS opt-in data, and consent records will not be shared, sold, rented, or disclosed to third parties or affiliates for their own marketing or promotional purposes. We may disclose such information to vendors and service providers solely as necessary to operate our messaging program, deliver messages, maintain records, prevent fraud, or comply with law.
Carriers are not liable for delayed or undelivered messages.
5. Cookies and Analytics
We may use cookies and similar technologies for purposes including:
Essential website functionality
Remembering preferences
Security
Website analytics and performance measurement
Understanding visitor behavior
Marketing and campaign measurement, where applicable
Some cookies may be placed by third-party technology providers that support website hosting, analytics, scheduling, communications, or marketing.
You can usually control cookies through your browser settings. Blocking certain cookies may affect website functionality.
For additional information, please review our Cookie Policy.
6. How We Share Information
We do not sell personal information in exchange for money.
We may disclose information in the following circumstances:
Service Providers
We may provide information to vendors that perform services on our behalf, such as:
Website hosting and website management
Customer relationship management
Email delivery
SMS and telecommunications services
Scheduling and calendar services
Analytics
Cloud storage
Payment processing
Professional and administrative support
Cybersecurity and fraud prevention
These providers are authorized to process information only as necessary to perform services for us or as otherwise permitted by law.
Professional Advisors
We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisors where reasonably necessary.
Legal and Safety Requirements
We may disclose information if we reasonably believe disclosure is necessary to:
Comply with applicable law, regulation, subpoena, court order, or other legal process
Protect the rights, property, or safety of TrueAnchor Group, our clients, users, or others
Investigate fraud, security incidents, or unlawful activity
Enforce contracts, policies, or legal rights
Business Transactions
If TrueAnchor Group is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
7. Information Submitted Through Assessments
Our website may provide assessments or diagnostic tools, including the Executive Execution Risk Diagnostic.
We may collect your assessment responses together with information such as your name, email address, telephone number, company, and role in order to:
Calculate and present your results
Generate reports or downloadable materials
Respond to requests for information
Better understand your organization's potential execution or transformation needs
Improve our assessments and services
Follow up regarding services where permitted by law
Assessment results are intended for general informational and educational purposes and should not be interpreted as a guarantee of organizational performance or business outcomes.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Provide services
Maintain business relationships
Keep appropriate business records
Satisfy contractual obligations
Resolve disputes
Enforce agreements
Meet legal, regulatory, tax, or accounting requirements
Retention periods may vary depending on the nature of the information and our relationship with you.
When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it in accordance with our practices and applicable law.
9. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, network, electronic transmission, or data storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.
10. Your Privacy Choices and Rights
Depending on where you live, applicable law may provide rights concerning your personal information, which may include the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Request information about how personal information is used or disclosed
Object to or restrict certain processing
Withdraw consent where processing is based on consent
Opt out of certain marketing communications
Obtain a portable copy of certain information
Appeal a decision concerning a privacy request, where applicable
These rights are subject to exceptions and limitations under applicable law.
To submit a privacy request, contact us using the contact information provided below. We may need to verify your identity before completing certain requests.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
11. California Privacy Notice
If you are a California resident and applicable California privacy law applies to our processing of your information, you may have additional rights regarding access, correction, deletion, and information about the categories of personal information collected and disclosed.
TrueAnchor Group does not sell personal information for monetary consideration.
If our data practices change in a manner that creates additional opt-out rights under California law, we will provide any notices and mechanisms required by applicable law.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, applications, scheduling systems, social networks, or other services.
We do not control and are not responsible for the privacy, security, content, or practices of third parties. Your interactions with third-party services are governed by their respective terms and privacy policies.
13. Children's Privacy
Our website and services are intended for businesses, executives, professionals, and other adult users and are not directed to children under 13.
We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.
14. International Visitors
TrueAnchor Group is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.
Those jurisdictions may have data protection laws different from those in your country.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal obligations.
When we make changes, we will revise the “Last Updated” date above. Material changes may also be communicated through the website or by other appropriate means.
Your continued use of the website after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by law.
16. Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or have concerns about our privacy practices, please contact:
TrueAnchor Group, LLC
Wildwood, Missouri 63005
United States
Email: Use the contact email provided on our website at trueanchorgroup.com.
For SMS assistance, you may also reply HELP to a TrueAnchor Group text message. To stop SMS communications, reply STOP.
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